IL2008 – Day 2 – “I’d Rather Be Coke”

Danny Sullivan told the audience for his keynote that bribery is fine. It is all part of marketing, moving to the top of the food chain. It is part of the accepted model.  Everyone does it, usually behind closed doors, but Mr. Sullivan says we can all clear our consciences. The alternative is too terrifying.  In his example, the horror would overtake you if you found yourself as RC Cola in the race to be at the top of Soda Mountain.  Mr. Sullivan proclaimed boldy: “I’d rather be Coke.”  More about this later today.  I am off to a Coke-less lunch.

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