Sometimes, one finds unexpected allies. While Douglas Rushkoff seems perhaps still too comfortable with the pervasive impact of business models on everyday life, he provides the beginnings of an analysis that might be helpful to uncouple large portions of life (e.g., education) from what we might call the Businessbody, and the ideology of overly refined capitalism that barks back to any opposing voices that it is the common-sensical, utilitarian view that ought to pervade all facets of life.
Life, Inc. raises the issues of incorporation, familiar to academics who work with Kantorowicz’s The King’s Two Bodies. Do we want the hegemonic body of business absorbing all other bodies/entities? Do we want bodily mergers we did not request, incorporations that take place without our consent? Rushkoff raises important questions, even if his solutions sound saccharine and wholly inadequate considering the power of corporations in our political institutions.
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